Future of Conservation
November 10, 2021
TreeBR – A Unique Proposition
TreeBR represents a unique opportunity to reduce your carbon footprint with verifiable data.
We’ve all read the headlines. Our planet is at crisis point. Global Temperatures are reaching unprecedented levels due to carbon emissions. 19 of the warmest years have occurred since 2000, driven by the explosion in CO2 emissions in the last 75 years.
With COP26, rules have been put in place for a new global carbon market, paving the way for a boom in trading of emissions credits.
The voluntary carbon market has emerged as an effective means for corporations and individuals to offset their emissions outside of the regulated landscape; enhanced standards are being implemented for transparency and credibility.
Voluntary Carbon Offsets are critical to meeting climate change goals and the research supports this demand:
– 21% of the world’s 2,000 largest public companies already have net-zero commitments
– 100x increase in global demand for voluntary Carbon Offsets by 2050
– 81% increase in voluntary Carbon Offset retirements, year-over-year for Q1 2021
TreeBR provides a sustainable monetization alternative to deforestation through the sale of TREE securities representing 1 tCO2e per security, shifting the focus from extraction to preservation of the Amazon. TreeBR’s goal is to financially incentivize forest preservation by Landowners in the Amazon region, in the same way the production of other commodities has brought prosperity to rural communities nationwide in Brazil during the past few decades.
TreeBR solves the issues facing the current voluntary market.
The Voluntary market is awash with problems.
Existing voluntary models are expensive and time intensive. Verification and certification is often too costly for most Landowners to participate. In addition, the market is inefficient with a proliferation of intermediaries adding further process, and time. It is often the case that sellers can’t find buyers and buyers don’t have access the marketplaces. And then when the buyers can find the markets, they can’t be guaranteed of the quality of the asset as Carbon Offsets are often of low quality, and open to fraud and greenwashing. And all too often, the market lacks verified measured results.
TreeBR makes a direct impact.
With lower upfront costs, landowners can better access to retail and institutional capital on a global scale. The proceeds of shares sales go directly to the landowners. What’s more, Carbon Offsets are transparent and auditable, as they are delivered and recorded on the blockchain. The Credits are based on carbon removal that has already occurred, rather than what is expected to occur. Landowners who engage with TreeBR must commit to adhere to the TreeBR standards for a minimum of 30 years. And finally, TreeBR holds a significant amount of ‘buffer’ to ensure each security always represents 1 tCO2e.
TreeBR adheres to the highest industry standards.
Prior to joining the TreeBR Alliance, Landowners will be required to engage with an independent third-party to verify their Carbon Removal Stock. This will ensure that the carbon removal has genuinely taken place. These standards include globally recognized certifications such as Verified Carbon Standard, Gold Standard, Social Carbon and others that will be applied to all projects, ensuring the performance and quality of all the activities conducted by the landowners. In addition, landowners must agree to preserve their native forest for a minimum of 30 years, ensuring a long-term conservation commitment. Furthermore, the TreeBR Alliance will continue to monitor projects after the end of the contract term, and publicly report any significant reversal in carbon retention as well as future mitigation strategies.
By providing appropriate incentives and eliminating barriers to entry, TreeBR is allowing Landowners to monetize their land through conservation rather than extraction.
Find out how you can get involved and invest in TREE today.
